Reach Cambridge
Reach Cambridge (est. 2004) specialises in offering a range of residential summer academic programs in Cambridge and online courses for international teenagers aged 14 to 18 years old. We are most proud of the fact that many of our students come from personal referrals through family, friends, schools or agents, and many of our seasonal staff remain involved and connected to Reach in a variety of ways and return year on year.
Our mission is to enable students to prepare for the future by offering the international experience of a lifetime within a fun, nurturing and academically enriching community and we work with an incredible team of people within and outside of the organisation in order to achieve that goal.
We are a small, supportive and collaborative year-round team who are committed to helping young people prepare for the future through our programs and courses. We provide empowering opportunities to staff and are focussed on helping individuals grow and develop into their role.
Marketing Coordinator
- Start Date: As soon as possible
- Place of Work: Working from home during the year and in Cambridge during the summer programmes
- Reporting to: Marketing & Sales Manager
- Remuneration: DOE
- Hours: Part-time/Full-time
As the company’s Marketing Coordinator you will be making a direct and attributable contribution to presenting Reach Cambridge as an attractive destination of choice for 14 to 18 year-old students from around the world to spend part of their summer vacation engaged in academic tuition and research, group activities, excursions, and social events.
Yours will be a wide-ranging brief, with plenty of space to use your energy, creativity and skills to develop effective strategies, plans and ideas across a wide range of marketing initiatives.
We wish to hear from marketing graduates who wish to advance their personal and professional development, and can bring with them a couple of years of relevant experience. You will be based at home but required to attend monthly meetings in Cambridge, and able to commit to attending our summer programmes. Some international travel may be required in order to consolidate new and existing relationships with schools and agencies overseas.
Job Description
As Marketing Coordinator, you will be central to the company’s marketing and sales function, with a wide range of interesting and business-critical responsibilities:
- Coordinate key elements of our marketing campaign including our online presence, marketing materials and website.
- Contribute to the development of our customer relations management system, including efficient and effective relationship building with counterparts overseas via phone, email, and other regular communications and promotions.
- Coordinate, plan, monitor and evaluate our regular content creation throughout the year, including social media posts, newsletters and blogs.
- Undertake business development trips to promote our programmes overseas. Support others in the business with trip preparations and logistics, market research and contacting schools worldwide.
- Create new, and develop and extend existing relationships with schools, educational travel agents and families in the company’s overseas markets so that the ‘pipeline’ of students wishing to attend residential courses is secured in the short to medium term.
- Take an active part in brainstorming ideas for new campaigns and strategies to increase student numbers for our summer programmes.
- Engage with our students during the summer programmes to determine the effectiveness of our various sales and marketing strategies, and apply lessons learned to improve future initiatives.
- Provide general administrative support to others within the marketing and sales team, including the marketing and sales manager, business operations manager and managing director.
Skills
- Ability to critically assess and create imaginative marketing material, campaigns and initiatives.
- The maturity and confidence to perform an ambassadorial role for the company during our summer programmes and on overseas visits.
- Ability to develop properly considered and time-critical project plans which result in desired outcomes.
- A natural disposition to work collaboratively with others, and a degree of self-motivation, self-reliance and confidence to work without supervision.
- The judgement to make informed decisions when presented with competing and incompatible priorities.
Knowledge
- A marketing degree (desirable)
- Online marketing know-how such as social media, adwords, analytics and website (Essential)
- Proficient use of the internet, MS Word, Excel and PowerPoint (Essential)
- A keen interest in the education and life experience of young people from diverse backgrounds (Essential)
HOW TO APPLY
Application Deadline: 10th January 2024
Click on the button below to submit your application form. All candidates will be asked to complete an application form and successful candidates will be asked to attend an interview either in person or via zoom.
PLEASE NOTE: –
Reach Cambridge promotes the safeguarding of young people. Should applicants be successful, we will contact at least one referee and we will carry out an enhanced Disclosure and Barring Service Check.
Reach Cambridge has a responsibility to ensure all of its employees have the right to live and work in the UK. All employees and contractors must have the right to live and work in the UK. For more information, please read our Visa Notice.
